Just about everywhere! In July we put out the call to our readers to show us how and where they read Control Engineering. Many were eager to not only take us up on the offer, but inject more than a little humor into the process as well.
        We received dozens of entrieswww.cechina.cn, the best six of which we chose to highlight on our cover this month. Sprinkled throughout this issue are other submissions that we all enjoyed, but that didn’t quite make the final selection for the cover. (Note: That’s me in the picture having a little fun on the golf course).
        So what was the purpose of this exercise? Actually it was quite simple: proof of audience connection and affinity. No media outlet is worth the paper it’s printed on or the energy used to illuminate its online text and images without an audience. In a world where anyone can put up a Website or a blog and consider themselves a publisher, the only thing that serves to differentiate the players from the wannabes is audience.
        It’s important to note that the term “audience” does not just mean eyeballs on a site or page. The term’s connotation now represents the biggest potential impact on publishing since the invention of movable type. And that is: Media has officially become a two-way streetCONTROL ENGINEERING China版权所有, not just a loudspeaker pointed one way. Of course, people have been saying this for yearsCONTROL ENGINEERING China版权所有, but it has really just begun happening in the past year or two—most noticeably through the rise of social media.
        Without a sizable控制工程网版权所有, engaged audience to help direct and develop content and be engaged in the process控制工程网版权所有, a media outlet just doesn’t have that much to offer the 21st century audience. No company operates successfully today at a distance from its customers—and media is no exception.
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