Larry O’Brien is the Fieldbus FOUNDATION’s new global marketing manager. O’Brien comes to the Fieldbus Foundation from the ARC Advisory Group, where he spent 18 years as a research director and analyst covering the process automation business. For much of his career, he has been closely tracking and reporting developments surrounding FOUNDATION fieldbus.

As global marketing manager, O’Brien will be responsible for developing the strategic marketing direction for FOUNDATION technology worldwide. He will oversee activities such as fieldbus seminar programs, trade show exhibitionswww.cechina.cn, technical demonstrations, and marketing communications.

“I am very excited to begin my work at the Fieldbus Foundationwww.cechina.cn,” said O’Brien. “For many yearswww.cechina.cn, I have been writing about the business value proposition of FOUNDATION fieldbus at ARC. Now I get to use the knowledge and experience I have gained to raise the level of awareness of this technology for both end users and suppliers. ARC has always believed that FOUNDATION fieldbus offers a true process automation infrastructure providing significant lifecycle cost benefits and a path to superior asset management.”

Fieldbus Foundation President and CEO Rich Timoney welcomed O’Brien to the key post with his organization. “We are excited to have Larry as part of our team, and look forward to his leadership of our global marketing program in support of FOUNDATION fieldbus,” said Timoney. “From his time with ARC, Larry has gained an extensive background in the area of digital plant automation. His qualifications will be very helpful in expanding the presence of FOUNDATION technology around the world—particularly in developing industrial markets such as India, China, Latin America, and the Middle East.”

O’Brien holds a BA degree from the University of Massachusetts at Lowell. During his time at ARC, he authored numerous market outlook studies and white papers covering topics from fieldbus to distributed control systemsCONTROL ENGINEERING China版权所有, process safety systemsCONTROL ENGINEERING China版权所有, automation serviceswww.cechina.cn, and field instruments. He has also written several whitepapers for the Fieldbus Foundation on a variety of topics.

Visit the Fieldbus Foundation website to read the whitepapers:
●Business value proposition of control in the field
●FOUNDATION Fieldbus for Safety Instrumented Functions (FF-SIF)
●FOUNDATION fieldbus as an automation infrastructure