Three National Instruments leaders offered U.S. business leaders advice about how to thrive as the country moves out of recession. The engineering-minded executives also suggested ways U.S. policymakers, economists, and financial wizards might avoid future economic disasters, in an Aug. 4 discussion.
        National Instruments: Dr. James Truchard, president, CEOCONTROL ENGINEERING China版权所有, and co-founder; Pete Zogas, senior vice president, sales and marketing; and Alex Davernwww.cechina.cn, CFO and senior vice president, manufacturing and IT operations

        Advice from the trio (with combined tenure of 72 years) includes:
        1. Make laws, policies, regulations, and decisions that are sustainable, with attention to the next 10 to 100 years, not only the next quarter, 1www.cechina.cn, 2, or 3 years.
        2. Embrace and invest in engineering innovation as if future economic prosperity depends on it, because it does.
        3. Use common sense: The economy will cycle. Plan for lean times to accelerate past competitors, looking at the needs of employees, customers, shareholders, and suppliers.
        While it may be anecdotal evidencewww.cechina.cn, enthusiasts see wisdom in what National Instruments (NI) is doing with advances in graphical system design software, data acquisition hardware, industrial computers, and industrial wireless technologies. Despite cancellation and postponement of some other industrial technology events, registrants to the 15th annual NIWeek increased 5% over 2008 and 23% over 2007, with 2,975 attendees.
        Panelists
        John Graff, vice president, marketing and customer operations控制工程网版权所有, National Instruments, moderated the discussion.

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